McDonald’s and Hindu Culture Essay

McDonalds doing global billet and their restaurants around the world. By 2003, the company had 30,000 restaurants in 121 countries.In the late 1990s, McDonalds entered in India. Although India is poor nation, in that location ar 150 to 200 trillion aureate middle class population was attracted McDonalds. However, there are unique ch in allenges for McDonalds. For thousands of years, Indias Hindoo nuance has worship the cow and do not eat the core of the scared cow, likewise there are any(prenominal) 140 million Muslims in India, and Muslims dont eat pork.To respect and adapt Indian horticulture, McDonalds created an Indian version of burgers which are made from mutton and chicken. All foods are segregated vegetarian and nonvegetarian, due to umpteen Hindus are vegetarians.Issue Statement.In 2001, three Indian businessmen living in Seattle are all vegetarians and two who were Hindus, they sued McDonalds for fraudulently concealing the universe of beef in McDonalds Fren ch fry Through some phone line between macintosh and Indian mass, finally Mac admitted that it used a minuscule amount of beef kindle in the oil. McDonalds settled the suit for $10 million and issued an apology.However, news blaze abroad, Hindu nationalists onto the streets in Delhi, where they vandalized one(a) McDonalds restaurant, causing $45,000 of damage shouted slogans out-of-door of another picketed the companys headquarters and called on Indias prime minister to close McDonalds 27 stores in the country.McDonalds Indian liberty holders quickly issued denials that they used oil that contained beef extract, and Hindu extremists submit McDonalds oil to laboratory tests to define if they could detect beef extract.Problem Analysis and excuse* The main problem of the case is religion issue. Hindu culture has very strong belief because it has remained kept and largely unchanged for at least basketball team thousand years. (http//www.atri unlessetohinduism.com/Hindu_Cultu re.htmReligion) Used the oil that contained beef extract is very serious matter for Hindus.* The case also involves the Mores of norm. Mores are norms that are seen as central to the operation of a inn and to its social life. (Charles W.L. Hill, 2005) There are many differences between cultures as to what is perceived as mores. In America, eat beef is widely accepted, but for Hindus that violate Divine Mother.* There is different culture between two countries. U.S is more individualism society against Hindu is more collectivism, so they walk in concert onto the street.* McDonalds should not give inconstant argument that oil contained beef extract. This will make people un-trust of the company.Conclusions and Recommendations.With above problems analysis, the company should have some solution. first off the company must understand how differences in culture affect the practice of the business. McDonalds knows Hindu do not eat beef and yet they politic put beef extract in the oil, the debate may the company didnt understand the Hindu culture clearly. Furthermore, the company can employ the local anesthetic citizens to help them do business in position culture. These factors also give other foreign refrain food and retail stores a lesson when they first measure entrance India.Actually McDonalds can debar Hindu nationalists paraded onto street and damage of the restaurant by block the news, because the company has settled the suit for $10 million, they can asked the court to block the news.For my opinion, McDonalds not necessary go in very localizing taste. As McDonalds say nowadays young contemporaries enjoyed the American experience, so this is an advantage of McDonalds doing American style but McDonalds must be on continual guard against the particular culture. argument of References.Charles W.L. Hill (2005), International Business, 5th edn, McGraw-Hill, New York.David A. & Stephen P (2005), Fundamentals of Human Resource Management, 8th edn, conjurin g trick Wiley & sons, Inc. NJ.Kotler & Armstrong (2004), Principles of marketing, 10th edn, Pearson Education International, New Jersey.